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Wednesday, March 7, 2012

Reframing My Vision, Immersion Communication

I recently discovered Frank Rose's book, The Art of Immersion  How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Sell Stories. As a blogger and freelance writer, his title captured my interest and I read the book. Rose's vision of media/advertising/gaming in the recent past, today, and in the future gives me much to ponder. Some salient points I discovered are that interactive stories/games can be used to provide information, hook readers, movie-goers, and web consumers and sell in the new age of "hyper-connectivity" by positioning an item, person, or concept in all the right places. In the age of "emotional connection through social media," we can look forward to instantaneous modes of communication where we are an integral part of the show.

The quote for today comes from The Art of Immersion.  http://www.artofimmersion.com


"We share information. Sometimes we overshare. But why do we share at all? Because life is a constantly functioning information exchange." Frank Rose

1 comment:

  1. Today I read an article, "How's Your Social Media Life?" from Expression The Magazine for Alumni and Friends of Emerson College. Experts there go into detail about how students at the college are using social media to further worthwhile endeavors. One example is a collaborative effort between at-risk youth in Boston and Emerson students in a course, Diversity, Culture & Health Communication. This and other efforts illustrates ways social media can be used to engage citizens, motivate groups, sway public opinion, perhaps even affect political outcomes.

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